How do you translate a trading tool…into football?

 

That’s the challenge we took on a few weeks ago when we collaborated with Real Betis to create a video demonstrating dealCancellation.

We sat down and brainstormed and distilled dealCancellation’s essence to: it gives you a second chance, even if you initially fail, you can undo it and try again!

We created storyboards, had a meeting with Real Betis’ great marketing team and we were off to the races (or pitch in this case). The result was a great video for social media and an added benefit was it looks like Borja and Emerson had a great time doing it!

 

Behind the scenes